Category King: own the conversation in your niche

Maximum coverage, heaviest cadence, X/Twitter included — for established founders playing to dominate, not participate.

Maximum coverage, one goal: booked calls

Presence proves the channel. Authority Engine — our hero tier — runs the complete machine. Category King is the machine at maximum coverage: the heaviest publishing cadence we run, more profiles, X/Twitter included, and priority handling across the board. It's for established founders who aren't testing social media anymore — they're playing to dominate a niche.

The metric doesn't change with the price: booked sales calls. More coverage means more conversations started, more DMs worked, more pipeline — not a bigger follower count to admire.

What's included, in concrete terms

Everything in Authority Engine, scaled up. Weekly 30-minute founder interview → AI-assisted drafts → mandatory human quality control → your approval → publishing. The engine is identical; the volume and coverage are not.
Heaviest publishing cadence. Multiple posts per day across your profiles at peak. Your name becomes unavoidable in your niche's feed — the compounding effect that makes prospects feel like they already know you before the first call.
X/Twitter included at no extra charge. On Presence and Authority Engine, X/Twitter is a $49/mo add-on. On Category King it's built in — full X strategy, daily posting, reply and quote-post engagement, DM triage. If your buyers argue on X, you should be there daily, and now you are.
DM and inbox management with priority SLAs. 2 business hours for DMs, 4 business hours for comments, Mon–Fri 9am–6pm ET — with Category King clients at the front of the triage queue. High-volume inboxes get dedicated attention so no warm conversation waits.
Short-form video from every interview. Interview clips edited into reels, shorts, and TikToks at the heaviest cadence — see how the video pipeline works. Video is the fastest authority compounder we run, and Category King gets the most of it.
Newsletter and repurposing. Your LinkedIn newsletter runs as a growth channel, with interview content repurposed into long-form weekly. Your thinking compounds across formats, not just feeds.
Reputation and review workflows. Review generation and response run continuously — honest reviews only, FTC-compliant — so your social proof keeps pace with your visibility.
Pipeline reporting with quarterly strategy reviews. Monthly reports by the 3rd business day, plus a quarterly strategy session: what's working, what's shifting, where the next 90 days of content goes.

Who it's for

Established founder-led practices with proven offers and revenue, ready to convert authority into a durable pipeline advantage.
Founders in competitive niches where being "one of the options" isn't enough — the goal is to be the obvious choice.
Practices launching something big — a book, a flagship program, a category redefinition — where maximum visibility for 90 days changes the trajectory.

Who it's not for

Early-stage founders proving the channel. Start with Presence or the $1,500 pilot. Category King volume without a proven offer is expensive noise.
Anyone who won't do the weekly interview. More volume needs more of your thinking, not less. The interview is still 30 minutes — but the machine is hungrier.
Anyone shopping on price. If $2,500/mo needs justifying against vanity metrics, this tier will disappoint you. It justifies itself in pipeline.

Setup, term, and the pilot

Setup is $1,500, one time: full onboarding, profile rewrites across every covered profile, positioning and content-pillar development, approval workflow, inbox triage rules, video editing presets in your style, newsletter setup, and reporting baseline.

The term is three months initial, then month-to-month with 30 days' written notice. After the initial term you can move between tiers freely.

Most clients start with the 30-day paid pilot at $1,500, credited toward the retainer — it runs the Category King process at full intensity for a month.There is no call guarantee. Social Signal removed its earlier call guarantee because it was unproven; instead you get the call-tracking dashboard — every call the system produces, reported in numbers, so you can judge it yourself.

Frequently asked questions

What does Category King add over Authority Engine?

Three things: heavier publishing cadence across more profiles, X/Twitter included at no extra charge (it's a $49/mo add-on on the lower tiers), and priority handling — your interviews, approvals, and inbox sit at the front of the queue. The machine is the same interview-to-content system; Category King just runs it at maximum coverage.

Is X/Twitter really included free?

Yes — disclosed plainly. X/Twitter coverage costs $49/month extra on Presence ($800/mo) and Authority Engine ($1,500/mo). On Category King ($2,500/mo) it's included. If your buyers live on X, this tier saves you the add-on and gets you the heaviest X cadence we run.

Who is Category King actually for?

Established founders with a working offer and a clear niche who want to be the obvious choice in that niche. In our experience, this tier fits practices that already get referrals and want social media to make their authority inescapable — the name prospects see everywhere before they ever book a call.

Is there a call guarantee?

No. There is no call guarantee on any tier — Social Signal removed its earlier guarantee because it was unproven. What you get instead is the call-tracking dashboard: every call the system produces, reported in numbers.

What is the setup fee and term?

$1,500 one-time setup: full onboarding, profile rewrites across all covered profiles, content pillar and positioning development, approval workflow, inbox triage rules, video editing presets in your style, newsletter setup, and reporting baseline. Three-month initial term, then month-to-month with 30 days' written notice — the same straightforward terms as every tier.

Can I downgrade to Authority Engine later?

Yes. After the initial 3-month term, you can move between tiers with 30 days' notice. Some clients run Category King for two quarters to establish dominance, then hold position on Authority Engine. The content library and audience you built stay yours.

Stop renting attention. Start booking calls.

The 30-day Pilot is $1,500 — credited in full if you continue. There is no call guarantee — the call-tracking dashboard reports every call the system produces, in numbers (weekly 30-minute interview required; 5 pilots max at a time).

Apply for the pilot

3-month initial term, then month-to-month · 30-day notice · Human QC on everything