Facebook: where your buyers talk to each other
Profile, page, and community presence — run for conversations, not vanity metrics.
Why Facebook still matters
LinkedIn is the professional credibility check. Facebook is where many buyers — especially SMB owners, life coaching clients, and local service-adjacent consultants — actually spend their scrolling time and talk to peers. Purchase decisions get discussed in groups, recommendations get asked for in comments, and profiles get checked before anyone books.
We run Facebook as a conversation engine: visible, helpful, and human — never spammy.
What we do: profile, page, and listening posts
Profile. Your personal profile is optimized to convert visitors: clear positioning, pinned proof, and a content stream that demonstrates your thinking. People buy from people, and the profile is where the person lives.
Page. Your business page carries the professional layer: offers, social proof, and the content archive. We keep it active and consistent so it reinforces rather than contradicts your profile.
Content. Daily posts drafted from your weekly 30-minute interview — AI-assisted, human QC'd, and approved by you before publication. The same interview that feeds LinkedIn feeds Facebook, adapted for the platform's more personal tone.
Groups as listening posts. We monitor the groups where your buyers gather — not to scrape or pitch, but to listen. The questions they ask repeatedly become your content topics. The language they use becomes your language. This is market research hiding in plain sight, and it makes your content land harder everywhere.
Cadence
A typical week: daily posts across profile and page, regular engagement in the groups and threads where your buyers are active, and inbox management every business day. We track which topics pull responses and feed that back into the interview — so your content gets sharper over time.
What good looks like
Good on Facebook looks like familiarity: your name recognized in the groups that matter, comments from buyers (not just other coaches), DMs that start conversations. Group listening surfaces the exact phrases your buyers use, which sharpens your positioning across every platform.
How it feeds booked calls
The path: listening informs content, content builds familiarity, profile converts visitors, and DMs turn warmth into booked calls. Our engagement and inbox management keeps every thread worked within SLA so no conversation goes cold. Monthly pipeline report by the 3rd business day. Terms: 3-month initial term, then month-to-month, 30 days' notice; kickoff within 48 hours; support Mon–Fri, 9am–6pm ET.
Frequently asked questions
Is Facebook still relevant for B2B coaches?
For many niches, yes — especially business coaches, life coaches, and consultants serving SMB owners. Owner-operators live in Facebook groups and check profiles before buying. It's a research and trust channel, and we run it as one.
Do you scrape Facebook groups for leads?
No — never. We use groups as listening posts: we read what your buyers actually struggle with and reflect that language in your content. No automated extraction, no spammy group outreach. Your reputation is the asset.
What's the difference between profile and page management?
Your personal profile is the trust vehicle — people buy from people. Your page is the professional storefront. We run both: the profile carries your voice and conversations, the page carries your offers and social proof.
What does Facebook management cost?
Facebook is included in every tier: Presence ($800/mo, $450 setup), Authority Engine ($1,500/mo, $900 setup), Category King ($2,500/mo, $1,500 setup). Engagement and inbox SLAs apply on Authority Engine and above.
How do groups feed my pipeline without spamming them?
By listening, not pitching. We track the questions your buyers ask repeatedly, turn your answers into content, and engage helpfully where appropriate. Buyers come to your profile because your thinking is visible — not because you pitched them.
Stop renting attention. Start booking calls.
The 30-day Pilot is $1,500 — credited in full if you continue. There is no call guarantee — the call-tracking dashboard reports every call the system produces, in numbers (weekly 30-minute interview required; 5 pilots max at a time).
Apply for the pilot3-month initial term, then month-to-month · 30-day notice · Human QC on everything